Wall of Ideas
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When Medline moved into a new headquarters, they wanted the space to feel fresh, energized, and reflective of the company’s innovation. I was asked by the VP of Creative to design a large-scale wall graphic that would bring that vision to life—while visually representing all major divisions across the organization, including gloves, retail, respiratory, primary care, personal care, and logistics. The direction was clear: the design needed to feature blue as the primary color, capture the spirit of the brand, and make a strong visual impact.
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The concept needed to be visually dynamic, cohesive across departments, and spatially precise. After presenting a hand-drawn sketch that was approved by both the VP and the President of Medline, I focused on developing a structure that could hold both movement and meaning. The goal was to create a visual flow that grounded the divisions while adding rhythm and energy to the wall itself.
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I began by building a detailed dieline that accounted for every architectural variable—outlets, trim, doorways, windows, even the curve of the wall. The flowing “swoosh” lines became the base of the design, vectorized in Illustrator with careful alignment. From there, I constructed each individual illustration using custom textures, clipping paths, and transparencies. Every element was built with precision, knowing that even the smallest error would be amplified at full scale.
I chose a handwritten-style font for the copy—organic, expressive, and subtly textured to match the illustrations. It added a human touch to the wall’s message and helped ground the energy with intention.
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This was the largest and most complex vector project I’ve ever created. It tested my planning, precision, and patience—and pushed my Illustrator skills further than ever before. Along the way, I learned valuable lessons in file optimization and process efficiency, which I’d apply differently next time. But despite the technical hurdles, the final piece is something I’m deeply proud of: a wall that doesn’t just fill a space, but reflects the people and purpose inside it.
FULL WALL VIEW. A sweeping look at the final installation—capturing movement, message, and the full scale of the piece.
WHERE IDEAS TAKE SHAPE.
SKETCH TO VECTOR. Initial pencil sketches were translated into crisp vector forms—layer by layer—using swooshes as the foundation for every illustration.
THE BASE. A layered vector wave formed the visual backbone of the mural, guiding composition and flow. Every illustration was designed in response to its movement.
BUILDING THE STORY. With the vector base in place, I began layering in illustrations—each one tied to a Medline division or value. Texture, color, and composition were used to create visual balance while bringing meaning to every section.
VECTOR ILLUSTRATIONS. Each icon was custom-built in Illustrator using the pen tool—combining gradients, textures, and transparencies to represent Medline’s diverse divisions with clarity and cohesion.
DIG DEEP. Organic textures meet crisp vector lines to represent innovation rooted in research. “Dig Deep” became both a visual anchor and a nod to Medline’s deeper mission across industries.
ALWAYS ON. The opening panel introduced “Always On” as a visual mantra. Product taglines and care-inspired phrases were seamlessly woven into the artwork, adding warmth, energy, and a distinctly human voice.
POCKET TOOLS. Shown at full scale to highlight texture, this illustration layers precision, stitching, and subtle shading to reflect everyday tools with personality and polish.
CURAD, ILLUSTRATED. Protection meets flexibility. The CURAD shield anchors this composition, paired with layered tape and molecule motifs to reflect both strength and innovation.
NEVER MISS A BEAT. A steady hand, a listening tool, and a pulse of purpose. The stethoscope became a symbol of responsiveness and precision—layered with movement, texture, and quiet urgency.
LANDSCAPE IN LAYERS. Each zone was built from overlapping textures and patterns—fields, forests, water, and sky—designed to evoke movement, place, and Medline’s reach across environments.
MEASURED WITH CARE. Zoomed in to show detail, this portion of the mural highlights both the precision and personality embedded in every vector, down to the last drop.
THE SCIENCE OF TEXTURE. This detailed view highlights the layered gradients, halftones, and subtle transparencies used to bring the labware to life—proof that even clean shapes can carry rich dimension.