https://www.yourhuntisover.me/work daily 1.0 2025-09-25 https://www.yourhuntisover.me/work/environmental-graphics monthly 0.5 2025-06-26 https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/95583f76-1bf9-496c-a3ed-99f108e839b6/WallArtwork.jpg The Work - Environmental Graphics DESIGNING A LEGACY IN TILE. A visual timeline celebrating over 100 years of Medline’s innovation and growth. Each of the 56 tiles tells a story—from pivotal products to major milestones—woven together across a branded gradient that symbolizes steady momentum and what’s still to come. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/ee3842a4-a318-4ac9-a53c-f5bd9f6158cb/image.jpeg The Work - Environmental Graphics BUILT FOR BALANCE. A dynamic wall installation created for Medline’s corporate campus. Existing product illustrations were reimagined and arranged to create a visually balanced, layered composition—bringing order, rhythm, and brand storytelling into the space. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/a6b3773f-9e6e-43ba-8e7c-4517125a9515/DNA_Strand.jpg The Work - Environmental Graphics DESIGNED FOR IMPACT. Shown here pre-installation, the artwork combines data-inspired visuals with Progenity’s brand palette and key genetic language. The strand structure, binary code, and word elements were all designed to reinforce the team’s focus on bioinformatics. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/8b35ae05-b9dc-454b-a35b-d43285999ae2/100Years.jpg The Work - Environmental Graphics TYPOGRAPHY THAT TELLS A STORY. Every line, gradient, and connection in the typography was designed to reinforce the message of progress. The stepped linework links “Growth” to “100 Years,” while the layered numerals represent motion, innovation, and the continued energy behind Medline’s evolution. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/91f7f572-c4f5-4d1d-a2ec-23ced05b54e6/image.jpeg The Work - Environmental Graphics BUILT FOR GLASS. Designed specifically for vinyl application, this DNA-inspired graphic was installed across a glass conference room wall at Progenity. The transparent material allowed the design to interact with light and space—creating a seamless integration between science and environment. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/06ca8194-983e-407b-b50b-2b73c4957e17/image.jpeg The Work - Environmental Graphics THE ART OF FUNCTION. Using technical drawings from Medline’s product catalog, I developed a large-scale layout that highlights the breadth of their medical offerings. Each element was carefully placed to create visual interest while celebrating real-world utility. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/fb87d20a-6796-4468-8d30-9209afefce3e/100-1.jpg The Work - Environmental Graphics HAND-DRAWN LETTERING. The number 100 was built from scratch in Illustrator using the pen tool. Line work gives it a technical feel—suggesting systems, innovation, and forward motion. Color gradients reinforce that sense of energy and evolution, capturing Medline’s ongoing momentum. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/33136c40-f354-43c1-ab9b-60ac5786203c/ClintFord_Artwork_v2_OL.jpg The Work - Environmental Graphics DESIGN IN MOTION. This piece transformed flat reference art into a flowing wall feature. I curated, scaled, and composed hundreds of detailed illustrations to create a cohesive design that moves the eye—and celebrates the everyday tools that keep healthcare moving. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/711c052b-ce58-448b-ab67-50ba5b9f598c/HistoryWall%2B-%2BNumbersArtboard%2B1.png The Work - Environmental Graphics DESIGNED TO MOVE THROUGH TIME. Large-scale decade markers were integrated into the background to help organize the timeline and reinforce a sense of forward motion. As the number of tiles increases over the years, so does the energy—echoing Medline’s steady growth and momentum. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/7ce56e4e-e86e-4b4f-9039-79c4418a21c8/hx%2BwallArtboard%2B1.png The Work - Environmental Graphics MILESTONES IN MOTION. Each tile captures a pivotal moment in Medline’s history—some sourced from vintage brochures, others illustrated from scratch. Together, they tell a story of growth, innovation, and progress. Every piece was carefully crafted in Illustrator to reflect the brand’s evolution across time. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/d552c0f5-9581-4233-bfa3-79f31edd1936/HistoryWall%2B-%2BCloseUpArtboard%2B1.png The Work - Environmental Graphics TILE-BY-TILE: A DEEPER LOOK. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/2d51afef-a892-48eb-a39e-e078d7f50457/HistoryWall%2B-%2BLaunchArtboard%2B1.png The Work - Environmental Graphics ZOOMING IN ON A MOMENT IN MEDLINE HISTORY. This design marks the 1998 launch of medline.com. The barcode morphs into a shopping cart, while the mouse icon cleverly communicates the shift to online purchasing—an early step toward digital transformation. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/3441581d-6922-4c77-b2ad-83f09b127b7c/HistoryWall%2B-%2BLightbulbArtboard%2B1.png The Work - Environmental Graphics SPARKING NEW IDEAS. To highlight the opening of Medline’s R&D lab in 2011, the tile uses a lightbulb intertwined with a glove—a nod to the constant innovation behind medical product design. The concept symbolizes experimentation, invention, and ideas brought to life. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/739103fd-f48c-459d-befd-de5e4b827a3b/HistoryWall%2B-%2BScissorsArtboard%2B1.png The Work - Environmental Graphics THE POWER OF RENEWAL. This 2012 tile represents Medline’s reprocessing service, where used devices are cleaned, tested, and restored to like-new condition. A split-color background and directional arrows visualize the journey from old to renewed—reinforced by real surgical scissors layered on top. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/f41173c9-9e82-4af5-ab47-f0ee5ab7ebfa/HistoryWall%2B-%2BMedicineCupsArtboard%2B1.png The Work - Environmental Graphics A MILLION LITTLE MOMENTS. This series of tiles celebrates the installation of the world’s fastest medicine cup machine—capable of producing 1.6 million units a day. A spiral line illustrates the creation process, while the assembly line visuals reinforce scale. Repetition across multiple tiles helps communicate the sheer volume and impact of something so seemingly small. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/994eb9a1-502f-41b4-83e9-fadb1f535e9d/HistoryWall%2B-%2BNurseArtboard%2B1.png The Work - Environmental Graphics SEEING THE HUMAN SIDE OF CARE. To represent Medline’s entrance into the physician office market, I created a friendly, stylized doctor whose face is formed by a stethoscope—merging function with warmth. The simple shape hints at both clinical tools and human connection, a nod to the personal nature of outpatient care. https://www.yourhuntisover.me/work/hardware-tradeshow monthly 0.5 2025-06-26 https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/a7c5900a-75e9-4b10-8e1b-706ea0880d9a/image.jpeg The Work - Hardware Tradeshow EARLY CONCEPT: BUILT FROM THE BENCH UP. This initial direction leaned into rugged texture and jobsite realism. The workbench-inspired backdrop, singed typography, and scattered tools told a relatable story—connecting medical supplies to the everyday hazards contractors face. A more tactile, weathered look grounded the concept before the final blueprint direction was chosen. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/9bdb5f8e-28ae-48ef-985c-05ea38337b8b/image.jpeg The Work - Hardware Tradeshow IDEAS ON PAPER. The concept started where most good ones do: with a sketchbook and a sharp pencil. From spatial planning to banner mockups, these early drawings helped map out the blueprint theme—both literally and visually. Each page captures part of the thinking that brought the “Oops. Ouch. Ahh.” experience to life. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/fda4c13b-5235-4b78-9768-bd96f7d24a0a/image.png The Work - Hardware Tradeshow OOPS. OUCH. AHH. The main booth banner introduced a clear, memorable framework—grouping products into three relatable categories: protection, relief, and support. Designed to feel like a technical drawing, the blueprint aesthetic grounded the concept in a jobsite environment while reinforcing brand and product clarity. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/4e902cc1-68e7-469e-badd-c39857fa977f/image.jpeg The Work - Hardware Tradeshow TRADE SHOW GRAPHICS THAT SPEAK THEIR LANGUAGE. Blueprint visuals, tool silhouettes, and rugged textures made this campaign instantly relatable to hardware pros. I created the concept, collaborated with a copywriter, and handled design and production to ensure every detail hit the mark—down to the “Oops. Ouch. Ahh.” punchline https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/8514f959-1a4b-482b-bbca-3009cae08eb1/image.png The Work - Hardware Tradeshow OOPS • MESSES HAPPEN. For dirty, drippy, dusty job sites—this section highlights the PPE essentials your crew needs to stay protected from head to toe. Gloves, masks, and shoe covers help keep messes contained and workers clean. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/345cfad3-7c1e-49ae-9d83-7e53999a2f16/image.png The Work - Hardware Tradeshow OUCH • ACCIDENTS COVERED. Cuts, sprains, and scrapes are part of the job. This section showcases wraps, braces, and first aid essentials that provide quick relief and help teams bounce back fast—because the work doesn't stop for a little pain. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/429e366f-258c-4341-960f-1876111fec98/image.png The Work - Hardware Tradeshow AHH • BACK ON YOUR FEET. Support when and where it’s needed most. From canes to grab bars, this section focuses on recovery and mobility—helping folks regain confidence after a fall, injury, or unexpected setback. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/452fecf4-7045-41f8-bf8d-38218fdd1a07/image.jpeg The Work - Hardware Tradeshow TOOLS DOWN, NOTEBOOKS OPEN. Designed to mirror a real worksite field book, this branded sell sheet divided Medline products into memorable categories: Oops, Ouch, and Ahh. It let customers take notes, check off needs, and connect medical solutions to everyday mishaps—all while keeping messaging cohesive and easy to grasp. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/b44c8860-4dc2-4daf-8351-60de91f555d5/image.jpeg The Work - Hardware Tradeshow TYPE THAT HITS HOME. To bring the “Oops. Ouch. Ahh.” messaging to life, I customized Medline’s corporate font with rough textures, blueprint measurements, and an engineered outline. The result? Typography that felt right at home in a workshop setting—relatable, rugged, and instantly recognizable. https://www.yourhuntisover.me/work/logos monthly 0.5 2025-06-26 https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/53ef3b4d-c457-4d28-a7cb-f641a89d9fc3/image.png The Work - Logos AWAKEN: BRANDING A BREAKTHROUGH IN SKIN HEALTH. A developer of the #1 skin care brand in healthcare created a three-tiered program designed to help skin look and stay beautiful—starting with a brand identity that felt elevated, trustworthy, and rooted in care. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/e18685be-5afb-47fd-a244-dd2843176bb6/image.png The Work - Logos STANDING OUT WITH SCIENCE AND STYLE. To cut through a crowded skincare market full of claims and confusion, this concept used bold contrast and unexpected pattern to deliver a sense of energy, innovation, and science-forward confidence. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/9459e204-315d-46b6-8df0-244b35de4c55/image.png The Work - Logos SOFT LINES, STRONG IMPRESSION. This mark leans into softness and emotion—using organic curves and rich color to suggest human touch, skin health, and a more personal, sensory approach to science-backed skincare. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/d8ee4e65-db30-411a-8766-2f797e4bc66f/MariaMiller_BottleMockup.jpg The Work - Logos DESIGN THAT MAKES YOU LOOK TWICE. Each logo explored a different tone—structured, bold, expressive—but all were designed to break the mold and connect through color, form, and feeling. A visual system built to surprise, inspire trust, and energize the category. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/112c96be-c989-4862-84bb-2b510b2937d1/image.jpeg The Work - Logos LOGO EXPLORATION: SOFT SHAPE, STRONG ENERGY. This concept was built for the active clinician—vital, driven, and always on the move. Curved letterforms and a flowing ligature bring movement and femininity, while the bright pink adds vibrancy and energy. The circle container softens the mark, reflecting a balance of strength and approachability. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/932a298d-8ba7-4e01-9f00-86bcdd8b454c/image.jpeg The Work - Logos DESIGNED FOR DIRECTION. Short for “avenue,” this mark was built around movement, confidence, and clarity. Bold geometry, connected letterforms, and a directional container give the logo strength and flow—while the vibrant green nods to signage, progress, and unisex appeal. The result feels modern, approachable, and built for professionals who know where they’re going. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/43c7e3cf-36b0-4add-be77-9f18dd05f7a3/image.jpeg The Work - Logos BUSY BUGS. Part of Curad’s kid-focused line, this playful logo was designed to capture young imaginations while standing out on shelf. The bright colors, chunky letterforms, and friendly insect illustrations bring energy and movement—making the brand feel as lively as the little ones it supports. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/17b2d580-6160-4fd4-b640-ae80f871015c/image.jpeg The Work - Logos CUPCAKE COVERS. A sweet addition to Curad’s product family, this logo was created for a specialty kids' bandage line. The soft palette, rounded shapes, and playful typography channel the charm of a cupcake shop—adding delight and comfort to everyday care. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/2f24de6a-aba5-45e3-b15a-e5a65f1c0f70/image.png The Work - Logos SOFT CARE, STRONG STRUCTURE. This logo leans into approachability with rounded letterforms and a supportive smile-shaped underline. The leaf detail ties back to nature and gentleness, making it feel right at home in a healing environment. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/61a775e5-dfb9-44cb-b27d-ce922daba119/image.png The Work - Logos CLEAN LINES, MODERN MEDICAL. With its minimalist, geometric construction, this version communicates efficiency and trust. The streamlined shapes give it a clinical edge—balancing clarity with a fresh, future-forward tone. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/bfe69555-08b7-4099-93dc-fda86237aad3/image.png The Work - Logos A NOD TO HERITAGE. Inspired by traditional healthcare branding, this version introduces a touch of formality and polish. The deep blue and beveled shape suggest legacy, while soft curves maintain a sense of comfort and care. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/8916e2b7-7aac-4057-9c77-5610b74f142e/image.png The Work - Logos BUNKHOUSE BRANDMARK. Built for adventure, this camp-inspired logo blends retro badge styling with bold geometric shapes and vibrant color. The goal was to spark nostalgia and energy—something that feels just as at home on a tag, patch, or enamel mug. Every element reinforces the outdoorsy spirit and playful confidence of the brand. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/5fdb7c92-9296-4399-b93b-7a010d4121fb/image.jpeg The Work - Logos SEED & SPROUT. The name says it all—cheerful, garden-ready, and rooted in joy. I developed this logo to feel friendly, flexible, and natural, with soft typography, warm greens, and a stitched tag motif that feels handmade. It invites play, gifting, and curiosity—just like the products inside. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/829337e8-96ff-461f-b64e-26ea40b20364/image.jpeg The Work - Logos ON THE GO. A discreet disposable brief, rebranded with dignity and confidence. This logo concept takes cues from denim’s everyday familiarity—offering a sense of style, utility, and subtle strength. Designed to blend in, not stand out, it helps users feel comfortable and empowered wherever the day takes them. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/e1234b24-0ee8-4ca9-97a4-304aa9fa946f/image.jpeg The Work - Logos LONGLEAF WRITERS CONFERENCE. Designed to celebrate a decade of creativity, community, and craft. This commemorative mark blends literary symbolism with organic growth, nodding to both the conference’s roots and its evolving story. Clean lines, intertwined leaves, and an embedded “10” create a badge that feels classic, commemorative, and unmistakably Longleaf. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/d2092354-6b26-4a43-ba4a-fe46242d70eb/image.jpeg The Work - Logos ULTRASORBS LOGO DESIGN. A new logo built from the ground up to emphasize protection, reliability, and high performance. The drop icon highlights absorbency, while the bold type and clean gradient suggest strength and clarity. The deep plum and silver tones convey trust and quality—supporting the brand’s promise of unbeatable dryness and protection. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/8fd82000-14e4-4960-8dd5-83c82044d9dd/image.jpeg The Work - Logos EASY BATH LOGO DESIGN. Designed for convenience and care, this logo uses bright, approachable lettering to reflect the product’s purpose: effortless cleansing without water. The hand-lettered look brings a friendly, personal feel, while the lime green and deep blue combo pops on-shelf and aligns with hygiene and freshness cues. https://www.yourhuntisover.me/work/packaging monthly 0.5 2025-06-26 https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/d9db09d5-1899-42d5-b7a2-b01a0635cc8d/image.jpeg The Work - Package Thinking ULTRASORBS MOODBOARDS. Three distinct moodboards were developed to help define the tone of the brand. Each one explored a unique emotional direction—pairing imagery, color, and texture to express comfort, confidence, or care. These boards laid the foundation for the final packaging system and guided early creative conversations with the client. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/d0a4a0d3-8e96-4271-8d81-76ffb343f65d/image.jpeg The Work - Package Thinking RETAIL PACKAGING FOR PHONE ACCESSORY. This concept was designed to help a health-conscious startup stand out on shelves with a unique dieline, bold typography, and high-contrast color blocking. The triangular structure and angled windows were inspired by the geometry of shields and the natural texture of minerals—tying into the product’s germ-blocking capabilities. A limited palette of chartreuse, black, and copper tones was chosen to feel both energetic and clinical, with neon accents that signal innovation. Typography leans sharp and modern to echo the product’s promise of cutting-edge protection. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/2e77fd80-9a8f-4ece-96ea-70d72194a77e/image.png The Work - Package Thinking MEDLINE NEBULIZER SYSTEM. Created a unified look across multiple items by developing a flexible system of color, graphics, and product imagery—making the packaging both clear and approachable. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/f9a2e1d9-f6b7-487f-a774-ce0e11031993/Stethoscope_Blue_2.jpg The Work - Package Thinking THE FOUNDATION OF A BRAND. This redesign set the tone for all future Medline packaging. Inspired by sleek consumer brands like Apple and headphone packaging, it used simplicity, bold color, and clean hierarchy to modernize the brand and create a more intuitive customer experience. The final design became the blueprint for Medline’s current packaging system. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/53b2b82e-bfc5-415b-8a9d-ea894c95c043/SNSTOL-IH_05.jpg The Work - Package Thinking READY TO GROW (AND GIFT). The windowed design lets the product—and pattern—shine. Every element of this package was built to feel thoughtful and cohesive, from the floral framing to the label system and seed-inspired names. Designed to feel like a keepsake, not just a toolset. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/fd1f307a-110d-4c16-8f65-617c9c098e8d/Artboard+1.png The Work - Package Thinking REMEDY DERMATOLOGY CONCEPT LINEUP. A collection of design directions created to help evolve the Remedy Dermatology packaging system. Each explores a unique voice, while maintaining brand equity through structure, color, and tone. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/aeced15c-3882-4e5a-b62e-a26617dafa80/image.png The Work - Package Thinking ULTRASORBS TRIAL PACK. Trial packaging for a retail launch. Balanced high-impact claims with professional restraint to reinforce trust, absorbency, and category innovation. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/745324be-9454-4da3-ba29-0d7525c921b0/image.jpeg The Work - Package Thinking AEROMIST BUDDIES – MONKEY. Extended the line with a second character-driven design, keeping the system cohesive while giving each item its own playful personality. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/e634fc40-4c85-413d-9f1a-9ef485ae4dd0/Stethoscope.jpg The Work - Package Thinking DESIGN IN EVERY DETAIL. The challenge: show the full stethoscope at scale without losing clarity. The solution: split the design across front and back—head on one side, ears on the other—paired with a heartbeat graphic that adds context and energy. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/abdf34e1-d35a-4884-8c4a-eee634e05ef6/PKG_SNSTOL-U12_MidnightRose.jpg The Work - Package Thinking WHERE FORM MEETS FLORAL. This boutique-inspired box wraps durability in soft details. From the color story to the pattern pairing, every choice was made to elevate utility into something beautiful. Packaging, layout, and supporting graphics were crafted to feel giftable, garden-ready, and true to the “plant your happy” spirit. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/e6576187-665e-4591-b9bf-3560e26892b0/image.jpeg The Work - Package Thinking ULTRASORBS DRY PADS. Developed the full packaging system for Ultrasorbs®—including logo design, layout, and art direction. The goal was to balance performance messaging with professional polish. Illustration by Michael Bast. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/702b10e1-eaf3-4d88-a5b8-22444ec57f30/Monkey_Neb_R2.jpg The Work - Package Thinking CAPTURING CLARITY THROUGH PHOTOGRAPHY. To help customers better understand the product, I directed photography that showed the nebulizer mid-use—highlighting vapor, condensation, and real-world function. I also styled a curated flat lay of every component inside the box, ensuring clarity and confidence at shelf. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/4e14ec14-2ab4-4697-8e25-4dd55363b0bd/DualStethArtboard+1.png The Work - Package Thinking FROM FLAT TO FINISHED. This dieline brings every detail into focus—from layout and imagery to labeling and compliance. The front and back work together to show the full product without shrinking it down, while the color-coded system and clear hierarchy ensure each item is clearly identified and consistent across the line. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/bbfff04a-7dcc-456f-abe7-4408c5e3a48f/3D_Rendering_Flat.jpg The Work - Package Thinking THOUGHTFUL INSIDE AND OUT. This exploded view highlights the dieline, insert system, and custom print wrap—bringing durability and delight into every layer of the experience. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/fd5f71a9-690c-414e-8978-40346717901a/Fish_Neb.jpg The Work - Package Thinking AEROMIST BUDDIES – FISH. Designed to be more approachable for kids—friendlier type, bolder colors, and simplified graphics to reinforce the character-forward design. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/35337865-ccff-4934-8a30-ff5c398de156/StethRollOutArtboard+1+copy.png The Work - Package Thinking DESIGNED TO SCALE A quick glance shows how the stethoscope line expanded under the new Medline system. Color cues indicate function and price tier, helping customers easily navigate and choose the product that best fits their needs. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/77005317-e68c-4ab4-980a-1c9b519df33e/StickersArtboard+1.png The Work - Package Thinking PATTERN-DRIVEN PRESENTATION. These seed-inspired graphics were created to call out the coordinating tool patterns and tie the set back to the garden. From romantic florals to fresh greens, each label uses color and texture to distinguish the theme while keeping the branding consistent and giftable. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/18b4c6bb-300b-4ae4-a6a7-02d983ce4284/image.png The Work - Package Thinking ON THE GO BRIEFS. A discreet solution for unexpected moments. This concept pairs a small disposable undergarment with a travel-friendly carrying case—designed to blend in, not stand out. Inspired by luggage tags and herringbone textiles, the look feels purposeful, private, and polished—providing confidence and comfort when customers need it most. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/50417ea3-24db-47ee-ae8c-6e74ee5ac470/image.png The Work - Package Thinking FULLY BUILT-OUT DIELINE. This final dieline shows how the design system extends across all panels—balancing bold visuals with product clarity, playful icons, and consistent branding. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/4cd176ce-b4fb-4b45-a07d-6321b844b3fc/PKG---LABEL---MOCKUP.jpg The Work - Package Thinking GARDEN-READY FROM THE INSIDE OUT. From the hand-illustrated tin to the custom-stamped stakes, every detail was designed to charm. I developed the packaging, branding, and product elements—including pencil colors, wood graphics, and patterned wrap—to create a cohesive, giftable set that feels thoughtful and fun from shelf to soil. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/3fef4f88-47c1-42ab-a47c-7cfa866dc3ca/image.png The Work - Package Thinking CUSTOM ICON PATTERNS. Each Aeromist Buddy was paired with a playful icon that reinforced the character and added personality to the packaging. The icons created a sense of fun while helping distinguish between each item at a glance. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/485c6933-19a0-4308-9635-618eaf1e27a6/PKG_SNSLAB24_Black_FINAL.jpg The Work - Package Thinking EVERY DETAIL, DOWN TO THE ROOTS. I led the packaging layout, dieline design, and overall product presentation—tying together branding, color, and messaging. The botanical wrap adds visual charm, while the structure and labeling make the kit easy to merchandise, gift, and enjoy season after season. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/0b164571-6bfd-4ffc-a7d0-435987057a93/PencilCase---Side-Angle.jpg The Work - Package Thinking DESIGNED TO KEEP (AND KEEP USING). I developed a reusable tin that feels both giftable and garden-friendly. The custom wallpaper wraps the lid in organic charm, while the matte base and soft script reinforce the calming tone of the brand. Durable, sustainable, and made to last season after season. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/c6c42b35-5edc-4d08-b7dd-b7b5cefe989c/Aeromist_Colors.png The Work - Package Thinking UNIFIED SYSTEM, BOLD EXPRESSION. A compact product line with a big visual punch. I created a cohesive packaging system for Aeromist Colors that emphasized each item’s individuality while maintaining brand consistency across the range. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/c2a82999-a35a-4df0-8b3e-476b1842bac2/GreenNebArtboard+1.png The Work - Package Thinking FULLY BUILT-OUT DIELINE. This final dieline brought together every visual and functional detail—from side panel vapor shots to clear item callouts on the back. Color blocking was refined to highlight the product while maintaining visual consistency across the line. The result is a bold, shelf-ready system that’s easy to understand, easy to differentiate, and easy to trust. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/8973035f-dac3-41f1-9b72-63604a146677/SS_Marker-Tins.jpg The Work - Package Thinking COLOR THAT TELLS A STORY. Each tin in the series uses the same custom illustration, but a unique color palette to express tone and personality. I selected colors to feel earthy yet elevated—ensuring every version looked great on-shelf, online, or gifted in the garden. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/2eb7c2f2-f03b-4592-bbd8-ffc453e35723/OnTheGo_NebPackaging_SidePanel.png The Work - Package Thinking DESIGNED TO TRAVEL WELL. This compact design needed to quickly convey portability—so I leaned into real-life context. I styled and directed a lifestyle-inspired shot featuring keys and a travel bag to reinforce size, simplicity, and on-the-go use without needing extra explanation. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/3fa31ae7-7c0e-4cac-b58f-1a7a99405ecb/Gloves-Mockup.jpg The Work - Package Thinking FRESH PICKS FOR GREEN THUMBS. These cheerful gloves mix garden-ready function with playful pattern. Each seed-inspired print pairs back to coordinating tools, bringing extra joy to everyday tasks. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/38d5f58c-5584-43c8-8ddc-ae49a77d216f/OnTheGoArtboard+1.png The Work - Package Thinking CONSISTENCY ACROSS EVERY PANEL. To keep things clear and cohesive, I established a unified layout system—consistent framing, background color, type treatment, and scale—across all sides of the package. Every panel works on its own, but together, they deliver a complete story at a glance: what’s inside, how it works, and how it’s used. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/2c3c6c12-6523-4459-92c1-c7f41b4b29f3/image.jpeg The Work - Package Thinking EARLY PACKAGING CONCEPTS. Initial sketches explored layout, messaging, and structure—helping define how the product could live on shelf and communicate clearly. These early ideas informed the dieline, hierarchy, and design system that followed. https://www.yourhuntisover.me/work/curad monthly 0.5 2025-06-26 https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/369efab5-d1a5-4555-aa08-18576d91bc20/Curad_TrulyOuchless_PDQs.jpg The Work - Curad PEACEFUL, EASY PEELING. This PDQ display brings the message to life with bold type, custom hand photography, and doodle-style illustrations that highlight the product’s gentle removal. The interior wallpaper extends the story—playful icons reinforce the “peaceful” idea from every angle. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/eee8d8b4-9596-49a5-a2fe-51555a12604e/image.jpeg The Work - Curad A TREAT FOR EVERY SCRATCH. Inspired by a bakery storefront, this playful packaging uses bold colors and sweet visuals to appeal to younger audiences. I developed the concept, custom logo, illustrations, and bandage designs. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/676255de-a206-4253-9b5f-34349da3bd6e/TrulyOuchless_InsideIllustrations.png The Work - Curad PATTERN WITH PURPOSE. Each PDQ reveals a custom wallpaper as the product is removed—pairing doodled hand gestures with campaign messaging. It’s a small surprise with big impact, reinforcing the benefit while adding visual interest at shelf. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/d56ea72a-d5ad-412d-b2c1-ccc4ce45ac1d/image.jpeg The Work - Curad BUGS THAT BANDAGE BETTER. Designed to spark curiosity, this concept brings bold color, movement, and personality to the shelf. I created the logo, graphics, and bandage illustrations to engage kids while reinforcing the Curad brand. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/b8b836da-777f-47be-92f5-5e14337d5845/image.jpeg The Work - Curad DESIGNED TO STAND OUT. Placed alongside national brands, the Curad display holds its own with bold color, friendly messaging, and clear product benefits. Even at shelf level, the peace sign and “Truly Ouchless!” message draw attention and support quick decisions in a busy aisle. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/7808d9af-ef13-4666-a8a2-7ccb05617b4b/image.jpeg The Work - Curad WHO’S READY TO HEAL? This owl-themed packaging tapped into a major trend, creating a whimsical unboxing moment for kids. I developed the concept, graphics, custom logo, and illustrated bandages to deliver a cohesive and engaging experience. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/f7d72662-3b37-4ce0-b09b-da074c0a17cf/TrulyOuchless_PDQ_1.png The Work - Curad BUILT FOR THE AISLE. This display balances shelf impact with clear product education. Bold headers, bright color, and a custom hand gesture draw the eye, while callouts like “no tears” and “EZ Release™” reinforce the key benefit in a friendly, approachable way. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/e08ca9e6-ebad-49ab-8f97-8609fa2f5013/image.gif The Work - Curad OPEN SESAME TO HEAR ELMO TALK. Inspired by musical greeting cards, this interactive concept brought Elmo to life through sound. The lid flips open to play the Sesame Street theme—turning a routine purchase into a moment of joy. I led concept development and art direction. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/7ae7eff4-b039-4915-ba4c-e23f8116fd08/CuradCampaign_PDQ_2.jpg The Work - Curad SEEING IT IN ACTION. From concept to cart, the campaign made its way to store shelves with confidence. This endcap execution uses bold visuals and hand-led storytelling to engage shoppers—supported by motion and signage for extra stopping power. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/abde71b3-9ac9-4b44-8217-4400023cf6bc/image.jpeg The Work - Curad SESAME STREET RETAIL PACKAGING. I partnered directly with Sesame Street to develop this kid-friendly packaging for retail. The bright colors, familiar characters, and playful layouts were designed to catch attention and feel instantly recognizable to children and parents alike. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/bfa24907-ca62-40ca-b49b-3650eeb73a5a/image.png The Work - Curad BRAND STORY, CLIPPED CLEAN. This coupon carries the same visual language—bold headline, custom hand gesture, and playful doodles—ensuring the campaign remains recognizable across touchpoints. Even in a small format, the message is clear: gentle, effective, and ready when you need it. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/07813cfc-2548-4121-91c1-5d75c7e8a973/image.png The Work - Curad TRULY OUCHLESS! LOGO DESIGN. The branding strikes a balance between calm and cheerful. I chose a rounded, welcoming font and added a winking smiley to convey ease and comfort—reassuring customers that these bandages are gentle, especially for little ones. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/159feaef-8aac-4d87-9b48-94bfae5875f5/Curad_QuickStop_PDQs.jpg The Work - Curad STOP BLEEDING, START CONNECTING. A bold red palette and open hand gesture drive urgency and visibility, while playful doodles reinforce the message with a wink. The visual system stays consistent across the campaign but adapts to emphasize each bandage’s specific benefit—in this case, bleeding control that works fast. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/8a0187b6-9a8d-4074-8774-8bb010cf3d9c/image.jpeg The Work - Curad TRULY OUCHLESS! BANDAGE SYSTEM. I created the concept and logo, then worked cross-functionally to bring the system to life. From art directing illustrations to aligning with regulatory and vendor teams, I ensured every detail—from form to function—was accurate, cohesive, and ready for shelf. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/15d48d24-bd04-45cb-8045-724571a6f9d1/StopBleeding_InsideIllustrations.png The Work - Curad A PATTERN THAT GRABS ATTENTION. Simple hand outlines and bold type repeat the benefit—stop bleeding—without missing a beat. The red-on-red design mirrors the urgency of the product while reinforcing the campaign’s cohesive, illustrative style. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/e5c222ea-b515-4cc0-a876-66d9ca7c69cf/image.png The Work - Curad SOOTHE & COOL LOGO. Designed to reflect the product’s calming properties, this logo uses a cool-toned gradient and bold, rounded letterforms to convey relief, trust, and modernity. The geometric pattern adds a subtle sense of structure and innovation. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/98b2a5ec-f437-465a-96dd-cd35d0b6df6b/StopBleedingArtboard%2B1.png The Work - Curad TWO PRODUCTS, ONE STORY. This side-by-side coupon promotes two sub-brands—QuickStop! and Soothe & Cool—using a split-hand concept that highlights each product's benefit. I illustrated the doodles and helped ensure that both sides of the design felt unified while still distinct, visually reinforcing the campaign’s playful tone and product differentiation. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/776aeed5-17ca-4688-bf66-8b23d5c5f330/image.png The Work - Curad CURAD SOOTHE & COOL BANDAGES. These clear gel bandages use instant cooling technology to provide fast relief for burns, blisters, and bug bites. The packaging highlights the cooling effect with fluid visuals and clean typography. I created the logo and collaborated with the team to ensure clear communication of benefits at shelf level. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/e7267eed-b76f-4140-b9a6-7697461785cc/Curad_Sooth_and_Cool_PDQs.jpg The Work - Curad STAY COOL, STAY COVERED. The “hang loose” gesture gives this PDQ a relaxed, confident vibe—perfect for a product that’s all about soothing relief. Paired with turquoise tones, hand-drawn illustrations, and fun copy like “Mr. Blister,” the design cools things down while keeping the campaign’s voice consistent. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/689d84ce-7a12-4e71-9118-3d3f290785f7/image.jpeg The Work - Curad CURAD PERFORMANCE SERIES. Designed for athletes and active lifestyles, these bandages stand up to tough conditions. Bold colors, gritty textures, and dynamic type reinforce the durability and protection message. I developed the concept, selected the color palette, guided illustration, and handled production across all original SKUs. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/041234bb-af6c-480e-8269-daa5fd5560bf/StayCool_InsideIllustrations.png The Work - Curad STAY COOL, STAY CONSISTENT. Each inner panel is lined with a custom wallpaper featuring playful hand gestures that echo the product message. For Soothe & Cool, the “hang loose” symbol reinforces the lighthearted tone and product benefit—cooling comfort. The illustration style keeps the branding cohesive while adding surprise and personality to the unboxing experience. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/db40b733-ee44-410a-97bc-09c86200c924/Curad_PerformanceSeries_PDQs.jpg The Work - Curad STAY IN THE GAME. Built for tough players and tougher injuries, this display pairs bold, high-contrast visuals with sporty, action-driven doodles. The black and yellow palette commands attention, while the hand gesture—gripping a baseball—drives home the product’s durability and focus on performance. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/f35eb4b8-fc11-4aff-957b-0caec1cd08e9/image.png The Work - Curad DOODLES IN MOTION. Hand-drawn line art supports the theme of movement, energy, and play—skateboards, cleats, and arrows weave between the copy and product, reinforcing the idea of staying active and protected. The doodles are fun but purposeful, aligning with the campaign’s tone and helping build category clarity at shelf level. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/11986fe1-feb1-48b0-8f3c-8302622b0e56/Performance_Wallpaper.png The Work - Curad LINEWORK THAT PLAYS ALONG. A custom pattern reinforces the core message with playful illustrations of hands and baseballs in action. The yellow-on-black palette is bold and energetic, mirroring the extreme performance of the bandages themselves—built to move, hold, and stay in the game. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/bac44d36-61ff-48e5-a1fb-96d5182b35b4/image.png The Work - Curad GOTCHA COVERED. This full-line ad pulls together every product in the Curad campaign using color-coded branding, hand-drawn doodles, and a bold “Gotcha Covered” headline. Each sub-brand is anchored by its own icon and tagline, making the benefits easy to identify at a glance—while reinforcing the overall visual system across all categories. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/8d52d4eb-719d-429d-af68-66b5ac2a7882/CuradSymbols.png The Work - Curad A SYSTEM THAT STICKS. Each icon reinforces its bandage’s benefit at a glance—Truly Ouchless, Performance Series, Quick Stop, and Soothe & Cool. Consistent in style and color, they carry across all packaging and displays to help shoppers navigate the shelf, build recognition, and trust the difference. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/58d3f6a2-84a6-4717-893b-ad302dc88ce3/image.jpeg The Work - Curad BRINGING THE BRAND ONLINE. The campaign extends seamlessly to digital, with each sub-brand featured on Curad’s website using its signature colors, iconography, and messaging. I partnered with web designers to ensure the design remained cohesive across platforms—building recognition and reinforcing each product’s unique benefit. https://www.yourhuntisover.me/work/bunkhouse monthly 0.5 2025-09-25 https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/a9cebd29-032a-463e-b061-c8870de6b54d/Card-Animation.gif The Work - Bunkhouse CAMP CHARACTERS. Meet the full lineup of custom face cards including Kings, Queens, Jacks, Aces and Jokers. Each character has a personality of its own, from woodland antics to playful props, giving the Bunkhouse deck a spark of mischief and energy. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/cadf5996-57be-4650-b72d-41dedeaacc04/Kings.jpg The Work - Bunkhouse CAMP ROYALTY. Each King rules his own corner of the campground, from strumming by the fire to paddling across the lake. Built for symmetry and full of character, these cards blend woodland creatures with classic court card structure and a touch of Bunkhouse wit. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/91ee8bd3-2505-4072-bce5-6af4d584cb28/Queens.jpg The Work - Bunkhouse QUEENS OF THE WILD. The Queens trade their thrones for adventure. A squirrel uncovers hidden treasures, a deer devours stories, a raccoon rides the waves and a bear reels in a fresh catch. Each card adds movement, humor and a touch of Bunkhouse charm. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/0adeb84a-c9ef-4bee-99bc-223dc8066d0b/Jack.jpg The Work - Bunkhouse JACKS WITH JOBS. No idle royalty here. These Jacks are in motion, planning picnics, mapping hikes, hauling firewood and taking out the trash. Packed with humor and energy, they bring everyday camp life to the deck. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/bcc89a4d-7961-4d55-803c-0263c5aaa27e/Aces.jpg The Work - Bunkhouse THE ACES. Each Ace distills camp life into a single bold graphic, from sun soaked peaks and sleepy birds to a coiled snake and a heart meets horizon. These symbols set the tone for the entire deck, blending outdoorsy roots with clean, modern design. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/f772c1a4-149d-48d6-a173-4e26b5ae2bc2/Joker-Ants.jpg The Work - Bunkhouse STACKED & SNACKED The Jokers pile on the chaos of camp food, with syrupy stacks, ants on the move and towering snacks. Each card is playful, unexpected and full of Bunkhouse mischief. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/e99b5170-64de-40dd-8c6f-8d9898040664/IMG_CardsScattered_01.jpg The Work - Bunkhouse LET THE GAMES BEGIN. Illustrated with a camp-inspired twist, each card was designed to feel familiar but fresh—from hot dog suits to tent-shaped spades. It’s a full experience in a tin—ready to play, roll, and keep score. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/d6c9bf39-2d99-406e-b266-ba2a77cc8208/Raccoon.png The Work - Bunkhouse TRASH RACCOON, DEALT. Built for symmetry, this card hides plenty in plain sight—fish bones, leaf litter, crescent moons, and tiny heart pips. Every piece reinforces the brand’s playful spirit and love of small details. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/68c0394f-e4f3-41e9-99c1-3cbcf390de0a/Bunkhouse_Ace.png The Work - Bunkhouse ACE OF SPADES. A standout from the deck, this card pairs classic symbolism with subtle wit. Gold spade scales and a coiled snake hint at the brand’s playful edge while staying rooted in camp tradition. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/dc0a672c-97d1-492f-b8a8-950c7da90235/Tin.jpg The Work - Bunkhouse DECKED OUT. For the tin and card back, I used iconography from inside the deck to create a symmetrical, story-rich pattern—one that nods to the decorative origins of playing cards while clearly communicating what’s inside. A mix of clean outlines, visual texture, and purposeful layout helped tie it all together. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/866a9ebb-4601-4713-a5a5-89554041a39c/Tin-Packaging.jpg The Work - Bunkhouse FRONT DETAIL. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/0ca3429d-3e76-4d20-a534-01d5142832eb/DSP_CardGame_Flat.png The Work - Bunkhouse UNFOLD THE FUN. Every panel was considered—front, back, sides, and seams. From illustrated card spreads to sticker-style graphics, this flat layout extends the camp theme while giving the full packaging system a sense of movement and play. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/68f598a1-9547-4949-9bd1-5bccd2c35a74/DSP_BHGAM12_11.jpg The Work - Bunkhouse READY TO ROLL. The outer case pulls it all together—designed for shelves, road trips, and rainy-day cabins alike. Every detail reinforces the Bunkhouse world: playful patterns, clear function, and just enough grit to feel like camp. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/eedf3b84-d829-4a50-8747-898a7f3191b1/BHEMR_04.jpg The Work - Bunkhouse IN-TENTS CARE KITS. Designed for scrapes, spills, and unexpected thrills. Each tin pairs practical first aid with bold colors, campy puns, and outdoor-friendly illustrations—made to stand out on shelves and fit in a backpack. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/e773156c-bac7-4d9c-b51f-de9edf5552ae/FirstAidKit_1.png The Work - Bunkhouse OPEN FOR EMERGENCIES. Inside, the essentials are neatly packed and ready for action. The design had to work hard—balancing charm with clarity, and making sure the outside felt just as useful as what’s inside. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/2b73150d-6def-4069-ae74-d1bde7cdac5e/BHEMR24_03.jpg The Work - Bunkhouse ART DIRECTION IN ACTION. All photography was produced in house. I developed the creative concepts and provided art direction to ensure the shoot highlighted the kit’s portability and personality, capturing it in a way that felt authentic and on brand. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/0d06fd39-20e8-4122-82f6-291dd57bbf6c/FIRST+AID+KITSArtboard+1.png The Work - Bunkhouse THE FULL SET. Three kits. Three personalities. One cohesive system built for wherever the trail leads. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/7b71fd6f-f4a6-48e0-b318-f0b05cf69866/BHSPS24_03.jpg The Work - Bunkhouse CLEAN HANDS, CAMP STYLE. This sub-brand was inspired by the rustic signage and rituals of summer camp. The arched “Mess Hall” label mimics hand-carved cabin signs, while geometric icons—like totem pole motifs—shift with each scent. A sudsy bear adds a playful narrative touch, helping connect scent, story, and function in a compact, trail-ready tin. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/28d46c9f-7768-4798-8f30-a10cfe9c49d3/BHSPS24_01.jpg The Work - Bunkhouse WHAT’S INSIDE COUNTS. Biodegradable soap sheets, packed and ready for the trail. Easy to carry, easy to use—just add water. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/0e124e3c-ad16-49d0-8f0b-27e3591db1b2/HandSoaps_BackArtboard+1.png The Work - Bunkhouse SCENT WITH A STORY. Each scent tells its own tale—through color, icons, and playful illustration. The bold palette helps scents stand out, while details like the sudsy bear and geometric motifs reinforce the camp-inspired world of Mess Hall. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/50463fd2-b6e4-49b6-b241-42a9ce06f63e/HandSoaps_Back1Artboard+1.png The Work - Bunkhouse THE DETAILS MATTER. Even the back tells the story. The playful bear wraps around the label, reinforcing brand continuity while making room for ingredients, scent notes, and essential info—all within a compact, easy-to-read layout. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/79fff4a8-beb8-4e27-bf98-34819555c4bf/BH_FloorMat_hang_tag_3.jpg The Work - Bunkhouse GROUND COVER, COVERED. From type to texture, this hangtag was designed to feel like camp signage—rugged, clear, and just a little cheeky. Icons, specs, and illustrations keep it informative, while a playful tone (“keep your rear safe from the wild side”) makes it unmistakably Bunkhouse. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/a027a489-d339-4f95-9ce1-6110549d2769/LGO_Badges_2.jpg The Work - Bunkhouse CAMP-READY BADGES. These embroidered-style graphics extend the Bunkhouse language into merch, packaging, and product storytelling. Designed to feel like modern camp patches, each one builds on the tone of the brand—clever, nostalgic, and ready for the next adventure. https://www.yourhuntisover.me/work/wall-of-ideas monthly 0.5 2025-06-26 https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/46a24f37-b77f-4e90-8b50-447b1dda29d2/Wall_Image.jpg The Work - Wall of Ideas FULL WALL VIEW. A sweeping look at the final installation—capturing movement, message, and the full scale of the piece. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/3699a4c0-34d6-4a42-bfbe-8ce3d34d6586/Wall_Image2.jpg The Work - Wall of Ideas WHERE IDEAS TAKE SHAPE. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/1098ec77-003f-40d5-94e0-58dfa5cb8bf4/Sketch_Timeline.gif The Work - Wall of Ideas SKETCH TO VECTOR. Initial pencil sketches were translated into crisp vector forms—layer by layer—using swooshes as the foundation for every illustration. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/df4b150b-b063-4737-9730-ddf7861eebd5/The+Base.png The Work - Wall of Ideas THE BASE. A layered vector wave formed the visual backbone of the mural, guiding composition and flow. Every illustration was designed in response to its movement. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/5fb2b3b3-323f-48e6-ad40-dd124df8e6af/StarbucksWall_Lightbulb_2.png The Work - Wall of Ideas BUILDING THE STORY. With the vector base in place, I began layering in illustrations—each one tied to a Medline division or value. Texture, color, and composition were used to create visual balance while bringing meaning to every section. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/b27400b6-3a6d-4a77-ad5a-80099645b27d/IllustrationsArtboard+1.png The Work - Wall of Ideas VECTOR ILLUSTRATIONS. Each icon was custom-built in Illustrator using the pen tool—combining gradients, textures, and transparencies to represent Medline’s diverse divisions with clarity and cohesion. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/58f80a8f-b412-4038-af3c-2af4a7a9d1d5/World.jpg The Work - Wall of Ideas DIG DEEP. Organic textures meet crisp vector lines to represent innovation rooted in research. “Dig Deep” became both a visual anchor and a nod to Medline’s deeper mission across industries. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/acde5a56-db02-4f07-ae72-7a39a3c62aa7/IllustrationsArtboard%2B1-1.png The Work - Wall of Ideas ALWAYS ON. The opening panel introduced “Always On” as a visual mantra. Product taglines and care-inspired phrases were seamlessly woven into the artwork, adding warmth, energy, and a distinctly human voice. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/2fca3968-57a7-415c-afe9-468ac387abee/AvePocketArtboard%2B1.png The Work - Wall of Ideas POCKET TOOLS. Shown at full scale to highlight texture, this illustration layers precision, stitching, and subtle shading to reflect everyday tools with personality and polish. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/c87e505a-4dad-4f5c-9cce-e1b541849cb8/CuradArtboard%2B1.png The Work - Wall of Ideas CURAD, ILLUSTRATED. Protection meets flexibility. The CURAD shield anchors this composition, paired with layered tape and molecule motifs to reflect both strength and innovation. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/81272ff0-f2f3-4fec-aa22-2511b81d1c55/ILLUSTRATION%2B2Artboard%2B1.png The Work - Wall of Ideas NEVER MISS A BEAT. A steady hand, a listening tool, and a pulse of purpose. The stethoscope became a symbol of responsiveness and precision—layered with movement, texture, and quiet urgency. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/e644c5ef-d431-44f7-aed4-f7199e18b98e/IllustrationsArtboard%2B1-1.png The Work - Wall of Ideas LANDSCAPE IN LAYERS. Each zone was built from overlapping textures and patterns—fields, forests, water, and sky—designed to evoke movement, place, and Medline’s reach across environments. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/6c9aafb5-18f5-45cc-9eac-1b1086e2f281/measuring%2Bcups%2B2Artboard%2B1.png The Work - Wall of Ideas MEASURED WITH CARE. Zoomed in to show detail, this portion of the mural highlights both the precision and personality embedded in every vector, down to the last drop. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/6f7011cd-cfd9-4f99-82a9-a6d6c25c798b/TestTubes_1Artboard%2B1.png The Work - Wall of Ideas THE SCIENCE OF TEXTURE. This detailed view highlights the layered gradients, halftones, and subtle transparencies used to bring the labware to life—proof that even clean shapes can carry rich dimension. https://www.yourhuntisover.me/work/skintegrity-tradeshow monthly 0.5 2025-06-26 https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/964a0aee-1b6a-4082-ba04-65475ea356cd/LGO_Skintegrity.png The Work - Skintegrity Tradeshow THE LOGO. Each color in the Skintegrity logo represents a pillar of care—purple for prevention, blue for nourishment, and green for treatment. When combined, they symbolize Total Skin Health. The full-color mark reinforces the message: complete care comes from all three working together. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/6cb350b7-a310-4a7c-ab4c-1941bd8c42b6/Skintegrity-02.jpg The Work - Skintegrity Tradeshow THE PASSPORT. Designed as both a guide and lead-capture tool, the Skintegrity passport helped visitors navigate the three pillars of Total Skin Health—while offering reps a way to follow up post-show. Inspired by macro views of skin, the triangle shape reflects the interconnected strength of the skin barrier. It also ties directly to Skintegrity’s three pillars: prevent, nourish, and treat. Bright, energizing colors reinforce movement, science, and care in action. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/b66c5287-1625-4625-aa28-f8d4042ab5de/Skintegrity-03.jpg The Work - Skintegrity Tradeshow PASSPORT UNFOLDED. The interior layout guides visitors through the three core stages of skin health, ending with a built-in lead capture form for sales follow-up. Bright colors and structured messaging keep the experience clear and energizing. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/29b06c87-0cb9-4aae-b597-a7515224c129/Skintegrity-01.jpg The Work - Skintegrity Tradeshow PASSPORT FOLDED. Closed and stacked, the triangular format reinforces Skintegrity’s identity and grabs attention on the show floor. Designed to be both functional and visually striking—even before it’s opened. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/855de857-f957-4e9f-a699-6a55dc299f8c/skintegrity%2BPassport%2B3Artboard%2B2.png The Work - Skintegrity Tradeshow THE DIELINE. I created a custom dieline for the passport, working closely with the vendor to ensure it folded cleanly and laid flat. The biggest challenge was designing the artwork flow—making sure the content unfolded in the right order and maintained clarity at every step. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/292f8d6c-30ea-4955-9874-18581f65747d/Passport_Sticker_Timeline.gif The Work - Skintegrity Tradeshow PASSPORT STAMP. As visitors explored each of the three skincare pillars, their passports were stickered along the way. Collecting all three stamps entered them into a spa gift card drawing—boosting booth traffic, encouraging full engagement, and generating valuable leads for the sales team. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/1c887f28-6eb1-419c-97dc-1069050f2777/3a377924959277.5633cede6fe77.jpg The Work - Skintegrity Tradeshow GUIDED BY DESIGN. A portable piece that brought structure, clarity, and visual cohesion to the tradeshow experience. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/822b4409-1fb9-4773-9c9e-b2a599ce666e/8ff74b24959277.5633cee0d1d37.jpg The Work - Skintegrity Tradeshow A SOOTHING INCENTIVE. To encourage deeper engagement, attendees who completed the Skintegrity passport were entered to win a SpaFinder gift card—an inviting reward that mirrored the event’s message of care, wellness, and total skin health. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/6ab552c5-f32d-40a1-89ba-8ac7b4185639/WayfinderArtboard%2B1.png The Work - Skintegrity Tradeshow WAYFINDERS Designed for intuitive navigation, each poster and banner featured a bold triangle to signal booth zones—helping visitors quickly orient themselves within the experience. This visual cue echoed the Skintegrity brand’s core triangle motif, reinforcing the connection between environment and message. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/fb4d0b37-faba-4d71-9d98-6fa1181f18ee/WayfinderPoster.jpg The Work - Skintegrity Tradeshow VISUAL CLUES, CLEAR PATHS. Each poster/banner was paired with a bold, color-coded triangle that aligned to its pillar—Prevent, Nourish, or Treat. This simple visual system helped visitors instantly connect product benefits to their place in the Skintegrity framework. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/ec0448b8-28dd-43f3-979d-1049b47b27a0/3ce38a24959277.5633cf1b87c70.jpg The Work - Skintegrity Tradeshow https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/68cd5c45-2f8a-48a1-9017-f997bd714b40/SGN_SkintegrityBanner_90x28_A.jpg The Work - Skintegrity Tradeshow THE BUILDING BLOCKS OF SKINTEGRITY. Inspired by the structure of skin at the cellular level, the visual system used color-coded triangles to define Skintegrity’s three pillars—Prevent, Nourish, and Treat. Each section featured a distinct palette and callout text to create clarity, flow, and brand cohesion across all printed and digital materials. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/484c3f2b-0ac7-46e2-8a7c-9c91d12c46ae/SGN_SkintegrityBanner_90x28_B.jpg The Work - Skintegrity Tradeshow THE BRAND, FRONT AND CENTER. Positioned above the booth for maximum visibility, the Skintegrity banner introduced the Total Skin Health message at a glance. Its vibrant gradient and geometric motif immediately signaled energy, science, and structure—setting the tone for the entire experience below. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/4968d4e7-0fe4-42d9-acbd-f36408d908de/SGN_SkintegrityBanner_90x28_C.jpg The Work - Skintegrity Tradeshow A FULLY IMMERSIVE EXPERIENCE. At the show, the system came to life through a 360-degree booth environment. Overhead signage, posters, and hands-on stations reinforced the three-part structure of Skintegrity, making the brand easy to navigate—and hard to miss. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/b68759f5-e4ab-472e-ac3c-eced9d17e59f/skintegrity_banners.jpg The Work - Skintegrity Tradeshow FROM CONCEPT TO COMPONENT. Artwork was applied across booth surfaces, from wall graphics to handouts and display panels. The modular system made it easy to unify messaging while giving each product zone a clear, focused identity—all built around the Skintegrity triangle motif. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/0ede5fa2-484a-4258-927f-398b6083e792/Skintegrity_ClosetWrap_72x95.5.jpg The Work - Skintegrity Tradeshow PATTERN WITH PURPOSE. This custom graphic extended the Skintegrity brand into an immersive, structural element. Using a continuous triangle motif, the design connected the three pillars of care—Prevent, Nourish, Treat—into a seamless visual story. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/0efd006f-654d-4e44-a8a6-8649b4525640/34ec6024959277.5633cedea4d70.jpg The Work - Skintegrity Tradeshow BRINGING THE WALL TO LIFE. Applied as a full-height wall wrap, the pattern added energy and cohesion to the booth. It framed product stations, reinforced navigation, and helped turn the space into a dynamic extension of the Skintegrity brand. https://www.yourhuntisover.me/work/ave-scrubs monthly 0.5 2025-08-14 https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/0bc2055f-fc3c-46a8-978e-4853ab5b0ae3/Ave_FrontCatalog.png The Work - Ave Scrubs INTRODUCING THE NEW AVE. The name Ave, short for avenue, inspired both the brand and visual direction. I featured a clinician on a city street to reinforce movement and purpose, paired with the tagline “the best way to work.” Printed on thick matte stock, the brochure feels substantial and reflects the urban, on-the-go story behind the scrubs. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/5cf6fd36-4df0-48a3-abf1-52da2313d394/Ave-InsideSpread.png The Work - Ave Scrubs DESIGNED TO MOVE. We shot in the city to capture energy and motion. Clinicians were shown in action—biking, laughing, leaping—to reflect a modern, on-the-go lifestyle. Flat lays were styled to feel active, with props and positioning that suggested movement. A modern slab serif and handwritten accents balanced clarity with personality. Action words in bright color added energy and focus. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/4d7c906d-bb64-4d28-8386-32213dc0b0e9/Ave-BackCoverWithSellsheet-Timeline.gif The Work - Ave Scrubs A POCKET WITH PURPOSE. Sales reps needed a way to keep the brochure, sell sheet, and business card together. I created a built-in pocket on the back cover to hold all three. Using a close-up of the pant’s pocket tied function back to the product and added a moment of surprise. I worked closely with the vendor to ensure the construction was durable and print-ready. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/a861638f-a520-4001-9c35-a36ba8f52d13/AveSellsheet_Front_V1.jpg The Work - Ave Scrubs FOLDING FUNCTION To go beyond the standard one-pager, I designed an accordion-fold sell sheet that fit neatly into the brochure’s back pocket. It combined lifestyle shots and flat lays to help customers visualize fit and features. Swatches shaped like the logo added tactile interest while reinforcing the brand. Colors, type, and imagery matched the brochure for a seamless experience. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/e79fe310-bc32-4ea0-bf7b-6227c41554c0/AveSellsheet_Back_V1.jpg The Work - Ave Scrubs MEET THE STYLES. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/41fe7441-dd95-46c5-9db7-02494a379b8d/LGO_AVE_2.jpg The Work - Ave Scrubs LOGO EXPLORATION. To reflect the energy of the active clinician, I explored multiple logo directions tied to each moodboard. Each concept balanced motion, comfort, and confidence. The final logo uses slanted, curvy letterforms to suggest movement, with a swoosh connecting them for flow. A circle adds softness, while bold pink brings energy and a nod to femininity. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/4e0efab2-a7fb-4ac0-91a3-66b0d16f108e/LGO_AVE_1.jpg The Work - Ave Scrubs FINAL MARK. The final logo balances motion, confidence, and modern simplicity. Clean lines and bold contrast give it a contemporary look, while the connected letterforms and curved container suggest movement and flow. The shape nods to street signage, reinforcing clarity and purpose. Vibrant, gender-neutral color adds energy and broad appeal, strong enough to lead, soft enough to invite. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/2d2261ba-22df-48b2-85f2-405314afbdc8/ave_map.gif The Work - Ave Scrubs FOLD-OUT MAP. To show which Target stores carried Ave, I designed a fold-out piece that felt more thoughtful than a standard printout. A compact pocket-fold format recalled the feeling of unfolding a real map. Inside, customers found store locations along with brand and product info—combining utility with awareness. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/928944c1-507f-4908-b2ab-2f4bf55c830f/Ave_Map.jpg The Work - Ave Scrubs THE MAP. Inside the fold-out, a green-highlighted U.S. map shows where Ave scrubs are available. Target logos mark store locations, with a full list below for easy reference. The layout is clear, direct, and designed to eliminate confusion—just like the scrubs themselves. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/e07b24f1-3d8c-4109-ae21-8035422c81df/ave_storefront.jpg The Work - Ave Scrubs IN-STORE MOMENT. Ave scrubs officially hit Target—marking the first time Target carried scrubs and Medline entered the retail space. The hangtag brought the brand to life on-shelf, connecting all the pieces we’d worked to build. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/f3ed6e3f-64f3-46ed-a402-90295481e09c/Ave_Hangtag_Open_2.jpg The Work - Ave Scrubs INSIDE THE TAG. Working with the copywriter, we developed a concept built on motion. Inside each hangtag, action verbs like walk, twist, and respond bring the scrubs to life, reflecting the energy and versatility of clinicians on the move. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/551e4825-ab8f-4317-ba5a-5e1476204190/SGN_Ave-Banner_A.jpg The Work - Ave Scrubs TRADESHOW BANNER. I partnered with a stylist and photographer to create a flat lay that felt lived-in and in motion. Handwritten notes and arrows call out key features, styled to feel like a clinician’s chart. Each scrub style is named after a well-known avenue, tying back to the brand’s identity. https://www.yourhuntisover.me/work/remedy-phytoplex monthly 0.5 2025-06-26 https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/ace8fccb-433a-4572-ac2c-d03dd6c890f1/Phytoplex_Cover.png The Work - Remedy Phytoplex AT-A-GLANCE INTRO. A high-level print ad designed to introduce the full Remedy Phytoplex system at a glance—clean, clear, and easy to absorb. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/ace8fccb-433a-4572-ac2c-d03dd6c890f1/Phytoplex_Cover.png The Work - Remedy Phytoplex https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/d5e5fd5e-36c9-4144-9140-8b723260d8f2/Catalog_InsideSpreads_V2.jpg The Work - Remedy Phytoplex CATALOG SNAPSHOT. Selected spreads from the Remedy Phytoplex catalog, highlighting key products and ingredients with a clean, clinical layout. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/f8c505ee-62d7-4c83-9663-26ddcb4de16d/PKG_PhytoplexKit_Inside_V4.jpg The Work - Remedy Phytoplex https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/eea2fadb-68ca-4205-8e99-17ed2aabd05a/Catalog_InsideSpreads_V1.jpg The Work - Remedy Phytoplex CLOSER LOOK. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/7868f3b1-d760-41f6-85a5-70fd21cc0f19/NewRemedyCover_Concept_R1_Timeline_Flat.gif The Work - Remedy Phytoplex https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/7b555080-72fd-42a3-8ee7-1b921f59f2f1/Phytoplex_Catalog-Layout.jpg The Work - Remedy Phytoplex SYSTEM SNAPSHOT. Here’s a peek at how it all comes together. This snippet shows the system behind the catalog, color-coding by product line, a clear layout, and consistent pacing throughout. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/df73dad0-eb79-4978-abc7-2699b3a8b05e/STK_Phytoplex_LeafPattern_Cropped.jpg The Work - Remedy Phytoplex https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/df73dad0-eb79-4978-abc7-2699b3a8b05e/STK_Phytoplex_LeafPattern_Cropped.jpg The Work - Remedy Phytoplex BRANDED TEXTURE. Originally created for the catalog’s back cover, this design naturally evolved into a branded texture. Its subtle integration of circuitry and leaves became a unifying element across the Remedy Phytoplex line, reinforcing the “Science + Nature” story in a quiet but consistent way. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/1749344310156-RUEC2KP6Z5Z86HOI5TZQ/phyto_banner.jpg The Work - Remedy Phytoplex https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/20e8b4b8-f432-4de8-80c6-7c58cb1f53c9/PKG_PhytoplexKit_Unopened.jpg The Work - Remedy Phytoplex DESIGNED TO MAKE AN IMPRESSION. My task: design a leave-behind that left a lasting impression. This kit introduced the Remedy line with a focus on trial, education, and feedback. It included product samples, posters, greeting cards, and evaluation tools—packaged to stand upright for easy display and maximum visibility. I sketched concepts, refined ideas, and partnered closely with the vendor to bring every detail to life. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/d9a81a91-4d13-45e7-b079-207fdea37cdd/PKG_PhytoplexKit_Inside_V4.jpg The Work - Remedy Phytoplex TAKE A CLOSER LOOK AT WHAT’S INSIDE. This hands-on kit brought the Remedy line to life—literally. Packed with product samples, evaluation tools, posters, and greeting cards, it was designed for trial, education, and trust-building. Displayed upright for visibility and impact, every element was sketched, refined, and built in close collaboration with vendors. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/1749344310156-RUEC2KP6Z5Z86HOI5TZQ/phyto_banner.jpg The Work - Remedy Phytoplex TRADESHOW PRESENCE. Real-world execution of the Remedy Phytoplex booth. Designed for visibility and impact, bringing the “Science + Nature” story to life at scale. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/cc6e3037-10b1-4803-b5a0-05d371709920/4-Steps.gif The Work - Remedy Phytoplex A MESSAGE YOU COULD FEEL. This interactive mailer illustrated how Remedy Cloth replaces a 4-step routine with just one. Each flap slowed the reader down—until a follow-up arrived with a single, effortless open. It was designed to spark curiosity, highlight efficiency, and get reps talking. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/3521ec03-9154-4eb4-b35f-74555dfde483/RemedyWipe_Sellsheet.jpg The Work - Remedy Phytoplex PRODUCT SHEET. Designed to make the science approachable and the benefits clear—fast facts, clean visuals, and a layout that supports easy understanding. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/359b051d-e8c5-4c98-8811-573bc5da737f/RemedyPhyto_Tray.jpg The Work - Remedy Phytoplex TRAY ARTWORK. Pulled directly from the Remedy catalog and packaging system, the tray design uses consistent fonts, graphics, and messaging to build trust and reinforce brand recognition. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/ee4acbe7-6200-40c2-8c58-0d3e470f7978/Nurturing.jpg The Work - Remedy Phytoplex ADDING WARMTH. To move Remedy beyond a clinical feel, we introduced softer fonts, richer colors, and skin-focused imagery—creating a brand that felt human, emotional, and still professional. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/92cdf097-d17e-418a-aa00-fee905c3d184/Phytoplex_Rebranded_Catalog.jpg The Work - Remedy Phytoplex BRINGING THE SYSTEM TO LIFE. With the new tone in place, I extended the updated Remedy look across multiple product tiers. Essentials and Phytoplex were clearly differentiated—yet visually connected through consistent layout, structure, and messaging. The design balanced clarity with care, guiding customers while reinforcing trust at every touchpoint. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/4d601544-b4ef-4bc6-bf5c-72c8e683b89c/RemedyAd.jpg The Work - Remedy Phytoplex REMEDY ESSENTIALS. A bold, benefits-forward ad showcasing Remedy’s color-coded system in action. The overhead shot and clean layout make it easy to see what’s offered and how each product fits into care routines—fast, visual, and sales-ready. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/74e38513-cfe1-4126-b29f-45c1c1ce8ed8/RemedyDisplay_Left.jpg The Work - Remedy Phytoplex TRY IT FOR YOURSELF. This Remedy Phytoplex display was designed to encourage hands-on interaction. Skin-focused imagery adds warmth and trust, while the messaging invites trial and personal connection. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/a961b7d7-a6ef-4828-bb92-f28e313b2aa4/RemedyClings.jpg The Work - Remedy Phytoplex STICKING POINTS. Clingable posters created to draw booth traffic without the need for tape or setup. I partnered with the copywriter on messaging, sourced materials, and managed vendor production. Bold, playful, and hard to miss. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/b3e45ef4-f3c1-4a1d-93b3-2da7ff938e32/RemedyClings_Images.jpg The Work - Remedy Phytoplex CREATING BUZZ. The design was simple—and seriously effective. These posters generated so much interest that competitors were tearing them down. Booth traffic spiked, curiosity grew, and the Remedy story got noticed. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/9aeef260-01de-4d36-ae5c-f8cbc775ba38/Remedy50%2B.png The Work - Remedy Phytoplex REMEDY 50+. A banner introducing a plant-based face moisturizer for aging skin. The layout blends science and softness—transparent layers reflect evolving skin needs, while a clean grid adds structure. Soft lighting, minimal makeup, and an earthy palette keep the tone grounded and real. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/24066c17-8927-4460-ba7c-a6cbae730b84/Remedy50%2B_Group.png The Work - Remedy Phytoplex FINAL LOOK. The Remedy 50+ product banner delivers a confident finish, showcasing the full line in one elevated, unified shot. An upward angle suggests strength and reliability, while color-coded icons support easy navigation and reinforce the science-meets-nature story. https://images.squarespace-cdn.com/content/v1/6842dc9c6ed05b54e0276e75/d89621cf-1a4c-46c4-a71f-098ca4adb01c/AmazonWebSite.gif The Work - Remedy Phytoplex LIVE ON SITE: These Remedy 50+ banners were featured across digital platforms, reinforcing the brand message with warmth, clarity, and cohesion.